CRM Executive
Function: Retention Marketing | Email & SMS | Klaviyo
Reports to: Head of Retention
Location: Remote (Office in Sheffield)
Compensation: £33,000-38,000 (depending on experience)
Your Mission
You'll support the delivery of high-performing CRM and retention activity across a portfolio of established e-commerce brands.
Working closely with the Head of Retention and wider delivery team, you'll help plan, build, launch and optimise email and SMS campaigns through Klaviyo. From setting up flows and audience segments to coordinating campaign calendars and analysing performance, you'll play a hands-on role in making sure every account delivers consistently strong retention activity.
This is an ideal opportunity for someone with 1–2 years of CRM, email or retention marketing experience who already understands Klaviyo and e-commerce, and now wants to develop their strategic and commercial skills across multiple DTC brands.
About Affluent
Affluent is one of the UK's leading e-commerce growth agencies. We help ambitious DTC brands scale through world-class creative strategy, performance marketing, content and retention systems.
Our team has managed over £150 million in Meta ad spend and works with some of the fastest-growing brands in the UK and internationally. We're building a business known not only for the results we generate, but for the quality of thinking and execution behind them.
Why This Role Matters
CRM is a critical part of how our clients turn first-time customers into loyal, repeat buyers.
You'll help ensure our clients are delivering the right message, to the right customer, at the right time. That means maintaining strong campaign calendars, building and improving Klaviyo flows, creating effective audience segments and using performance data to identify opportunities for improvement.
You'll have the opportunity to work across multiple established e-commerce brands, giving you exposure to different customer journeys, retention challenges and growth strategies while developing your expertise in CRM.
Key Responsibilities:
CRM Campaign Delivery
- Support the planning and delivery of email and SMS activity across 6–8 e-commerce brands
- Build, schedule and launch campaigns within Klaviyo
- Support the creation and optimisation of automated email flows
- Build and manage customer segments to ensure campaigns reach the right audiences
- Maintain promotional and CRM calendars across assigned accounts
- Ensure campaigns are delivered accurately and on schedule
Klaviyo & CRM Management
- Work hands-on within Klaviyo across campaigns, flows, segmentation and reporting
- Support the ongoing management and optimisation of existing flow architecture
- Identify opportunities to improve customer journeys and lifecycle communications
- Assist with testing different audiences, messaging, offers and send strategies
- Support troubleshooting and basic integrations where required
Briefing & Quality Assurance
- Brief internal copywriters, designers and email specialists on upcoming campaigns
- Coordinate assets and ensure campaigns are ready ahead of scheduled launch dates
- QA emails and SMS campaigns before launch, including links, copy, design, segmentation and technical setup
- Maintain consistently high standards across every account
Performance & Optimisation
- Monitor key CRM metrics including revenue, conversion rate, click rate, flow performance and repeat purchase behaviour
- Produce regular performance reporting across assigned accounts
- Identify trends, opportunities and underperforming campaigns
- Support the Head of Retention in turning performance data into actionable recommendations
- Contribute ideas for improving campaigns, flows and customer journeys
Client & Account Support
- Support client planning sessions and performance reviews
- Prepare campaign calendars, reporting and recommendations for client meetings
- Communicate clearly with clients and internal stakeholders on campaign progress and requirements
- Develop the confidence and commercial understanding to take greater ownership of accounts over time
Cross-Functional Collaboration
- Work closely with copywriters, designers and email specialists to deliver campaigns
- Collaborate with performance marketing and creative teams to ensure CRM activity aligns with wider brand activity
- Share learnings and best practices across the retention team
Success Looks Like
Within your first 12 months:
- Campaigns and flows are consistently delivered accurately and on time
- You can confidently manage day-to-day Klaviyo activity across multiple brands
- Email and SMS performance improves through regular testing and optimisation
- You understand the commercial impact of CRM beyond individual campaign metrics
- Clients and internal teams trust you to manage CRM activity effectively
- You begin taking greater ownership of account planning and retention strategy
- You're developing towards becoming a strong CRM and retention specialist
What We're Looking For
- 1–2 years of experience within CRM, email marketing or retention marketing
- Hands-on experience using Klaviyo within an e-commerce environment
- Good understanding of email campaigns, automated flows and customer segmentation
- Experience working with e-commerce or DTC brands
- Comfortable analysing campaign performance and using data to make recommendations
- Strong organisation and attention to detail
- Confidence managing multiple campaigns, deadlines and priorities simultaneously
- Clear written and verbal communication skills
- A proactive mindset and willingness to learn
- Comfortable working independently while collaborating closely with a wider team
- Agency experience is beneficial but not essential
Bonus Points
- Experience with SMS marketing
- Experience with Shopify
- Experience with A/B testing and campaign optimisation
- Exposure to beauty, fashion, health, wellness, food & beverage or lifestyle brands
- Experience working across multiple brands or accounts
- Familiarity with other CRM or email platforms
- Experience using AI tools to support CRM workflows and analysis
Attitude:
You're someone who enjoys building systems, not just sending campaigns. You think in flows, triggers, and segments, and you care about the mechanics behind why retention works-not just what gets sent.
You take ownership, think commercially, and care about outcomes more than activity. You're motivated by the challenge of scaling retention across multiple ambitious brands.
What You'll Get:
- 26 Days Annual leave entitlement
- Work with established e-commerce brands with real budgets and ambition
- Focus on strategy - you have a dedicated team to execute
- Fully remote (UK-based) with flexible hours
- Clear progression path over 6,12 and 18 months as the retention function scales
- Supportive, high-performance culture that values work-life balance
Interested?
If you're passionate about retention strategy, lifecycle marketing, and building systems that drive real revenue growth, we'd love to hear from you.
