PolyAI, a leading conversational AI company, has launched a new brand campaign featuring world-renowned chef and entrepreneur Gordon Ramsay. This campaign highlights the frustrations of outdated customer service systems and showcases how AI can revolutionize the experience.

**Gordon Ramsay Stars in Campaign Against Inefficient Customer Service**
In a dramatized scenario, Gordon attempts to make a restaurant booking using a traditional, menu-driven phone system. He encounters confusion, delays, and frustration, a situation familiar to many. The contrast is stark when he switches to a [PolyAI-powered voice agent](https://poly.ai/gordon?utm_source=prnewswire&utm_medium=pressrelease&utm_campaign=gordon&utm_content=pressrelease), which responds instantly, understands context, and completes the task with speed and fluency. As Gordon says, "Finally, someone who f*cking listens."

![Gordon Ramsay and PolyAI Campaign](https://d3q27bh1u24u2o.cloudfront.net/wysiwyg/news/2026-02/PolyAI-Gordon-Ramsey.Z3GSIf-R.png)

**PolyAI's Technology and Impact**
PolyAI's proprietary technology enables enterprises to deploy AI agents that manage complex conversations across languages, channels, and markets. It supports over 2,000 live deployments in 45+ languages across 25+ countries. The company's agentic AI now does the work of 1,000+ full-time employees at multiple enterprises, and according to a Forrester study, PolyAI customers achieve a **391% return on investment**.

**Enterprise Applications and Growth**
PolyAI works with more than 100 enterprises, including Gordon Ramsay Restaurants, Marriott, Caesars Entertainment, PG&E, UniCredit, and Foot Locker. With over $200 million in funding from investors like NVentures (NVIDIA's venture capital arm), the company is investing heavily in its Agent Studio platform and expanding in North America.

**Campaign Rollout**
The campaign will be launched globally across video, digital, social, and out-of-home placements starting in February 2026.

Little Black Book, Spot from Bou and Bangerz & Nash sees Gordon battle broken phone systems before turning to PolyAI’s AI agents to complete the task with speed and fluency

Gordon Ramsay Teams Up with PolyAI to Expose Broken Customer Service - A Game-Changer for Remote Jobs?

Oracle has unveiled a suite of **role-based AI agents** embedded within its **Oracle Fusion Cloud Applications**, designed to revolutionize how organizations handle marketing, sales, and service processes. Announced at the Oracle AI World Tour in Mumbai on February 10, 2026, these agents aim to **transform slow and reactive workflows into proactive, revenue-driving opportunities** by leveraging unified data, automation, and predictive insights.

**Built using Oracle AI Agent Studio for Fusion Applications**, these AI agents are prebuilt and natively integrated into Oracle Fusion Applications at no extra cost. Running on **Oracle Cloud Infrastructure**, they seamlessly embed into existing business workflows to help users operate faster and make better decisions. According to Chris Leone, executive vice president of Applications Development at Oracle, "Organizations are transforming slow, reactive sales, marketing, and service processes into proactive and intelligent workflows that deliver exceptional customer experiences at scale and drive revenue growth."

## Key AI Agents by Function

### Marketing
- **Program Planning Agent**: Helps marketers plan, launch, and optimize cross-sell and up-sell programs by defining campaign goals, audience, and core narratives.
- **Program Brief Agent**: Automates campaign planning alignment by generating concise summaries of objectives, target audiences, key messages, and recommended tactics.
- **Program Orchestration Agent**: Streamlines the integration of campaign narratives into marketing materials by translating briefs into actionable tactics.
- **Buying Group Agent**: Creates buying group segments and provides targeting recommendations to identify accounts most likely to buy.
- **Customer Insights Agent**: Analyzes account data to ensure engagements are based on real signals like billing status and renewal timing.
- **Audience Analysis Agent**: Recommends optimal investment strategies and automates audience segmentation by evaluating persona coverage and engagement levels.
- **Copywriting Agent**: Automates content creation, drafting copy for emails, landing pages, and web assets that adhere to brand guidelines.
- **Image Picker Agent**: Recommends suitable images for campaigns based on pre-approved assets and design standards.

### Sales
- **Contact Insights Agent**: Provides actionable insights on contacts to help sellers prioritize outreach and build stronger relationships.
- **Quote Generation Agent**: Assembles quotes faster by analyzing inputs like emails and selecting product models with correct pricing templates.
- **Renewal Agent**: Monitors contract health, provides alerts, and develops renewal briefs with usage trends and upsell recommendations.
- **My Territory Agent**: Spotlights risks and expansion opportunities in a seller's territory, summarizing changes since the last check-in.

### Service
- **Start-of-Day Agent**: Generates personalized summaries for field technicians to improve first-time fix rates.
- **Work Order Scheduling Agent**: Streamlines scheduling by aligning customer availability, technician qualifications, and parts readiness.
- **Customer Self Service Agent**: Helps customers find answers quickly, create service issues, and escalate to live representatives.
- **Attachment Processing Agent**: Extracts and summarizes data from file attachments to streamline triage and resolution.

In addition to these embedded agents, customers and partners can create custom AI agents using **AI Agent Studio for Fusion Applications**, a platform for building, testing, and deploying AI agents across the enterprise.

## About Oracle Fusion Cloud Applications
Oracle Fusion Cloud Applications provide an integrated suite of **AI-powered cloud applications** that help organizations execute faster, make smarter decisions, and lower costs. Key components include:
- **Oracle Fusion Cloud ERP**: AI-powered finance and operations applications.
- **Oracle Fusion Cloud HCM**: A unified HR platform for automating tasks and improving employee experience.
- **Oracle Fusion Cloud SCM**: Integrates supply chain and operations processes to enhance resilience.
- **Oracle Fusion Cloud CX**: Manages marketing, sales, and service processes to build stronger customer relationships.

Oracle offers these applications along with secure, autonomous infrastructure in the Oracle Cloud, supporting businesses in delivering intelligent customer experiences at scale.

Oracle AI Agents Help Marketing, Sales, and Service Leaders Enhance Customer Experiences
              
            
            
              
                Oracle AI Agents Help Marketing, Sales, and Service Leaders Enhance Customer Experiences
                PR Newswire
                MUMBAI, Feb. 10, 2026
              
              
New role-based AI agents embedded in Oracle Fusion Cloud Applications transform slow and reactive sales, marketing, and service processes into revenue driving opportunities MUMBAI, Feb. 10, 2026 /PRNewswire/ -- Oracle AI World Tour -- Oracle today announced new role-based AI agents within Oracle Fusion Cloud Applications to help organizations deliver intelligent customer experiences (CX) at scale. Built using Oracle AI Agent Studio for Fusion Applications, the new AI agents are embedded within marketing, sales, and service processes to help CX leaders drive productivity gains and enhance business performance by analyzing unified data, automating processes, and delivering predictive insights.
    
                
                        
                     
                        
                
    
"Organizations are transforming slow, reactive sales, marketing, and service processes into proactive and intelligent workflows that deliver exceptional customer experiences at scale and drive revenue growth," said Chris Leone, executive vice president of Applications Development, Oracle. "The new AI agents in Oracle Fusion Applications help organizations grow customer relationships and lifetime value by delivering customer experiences that are driven by unified data from across multiple business processes."Running on Oracle Cloud Infrastructure, Oracle AI agents are prebuilt and natively integrated within Oracle Fusion Applications at no additional cost. Embedded within the existing workflows of a business, they help users operate faster and make better decisions. The new AI agents within Oracle Fusion Cloud Customer Experience (CX), part of Oracle Fusion Applications, include:Marketing:Program Planning Agent: Helps marketers plan, launch, and optimize cross-sell and up-sell programs. This agent defines the goals, audience, and core narratives for a campaign.Program Brief Agent: Helps marketers bring clarity and alignment across product, marketing, and sales teams for more effective campaign execution. This agent automates campaign planning alignment by generating concise summaries of campaign objectives, target audiences, key messages, content requirements, and recommended tactics.Program Orchestration Agent: Helps marketers streamline the integration of campaign narratives and tactics into marketing materials. This agent analyzes a program brief and translates it into actionable tactics and tangible assets.Buying Group Agent: Helps marketers more efficiently target buying groups. This agent creates buying group segments and provides recommendations about who to target and why, while identifying the accounts that are most likely to buy.Customer Insights Agent: Helps marketers gain a deeper understanding of a customer. This agent analyzes account data to ensure each engagement is grounded in real signals such as billing status, renewal timing, and service interactions.Audience Analysis Agent: Helps marketers focus resources on high-potential opportunities and maximize return on investment. This agent recommends optimal investment strategies and automates audience segmentation by evaluating persona coverage, engagement levels, and buying stage analysis.Copywriting Agent: Helps marketers streamline campaign execution by reducing manual effort, shortening campaign timelines, and ensuring message consistency. This agent helps automate content creation and drafts copy for emails, landing pages, and web assets that adhere to brand guidelines and marketing goals.Image Picker Agent: Helps marketers improve asset selection and ensure alignment with brand and campaign objectives. This agent recommends the most suitable images for a campaign based on pre-approved assets, tactic objectives, and design standards.Sales:Contact Insights Agent: Helps sellers prioritize outreach and build stronger relationships. This agent helps simplify research and planning by providing actionable insights on contacts, their connections, and their importance within an account.Quote Generation Agent: Helps sellers assemble quotes faster. This agent analyzes inputs such as emails, drawings, or other specified requirements, selects product models or configurations, and captures customer details using the correct pricing template.Renewal Agent: Helps sellers be more proactive with renewals and reduce manual effort. This agent monitors and analyzes contract health and margin risk, provides alerts and recommendations, and develops renewal briefs that include usage trends, profitability insights, product dependencies, and upsell recommendations.My Territory Agent: Helps sellers review risks and expansion opportunities in their territory. This agent spotlights potential risks, expansion opportunities, and performance anomalies across accounts, and summarizes what changed since the last time a seller checked in.Service:Start-of-Day Agent: Helps field technicians improve first-time fix rates. This agent generates personalized summaries of each technician's daily assignments, ensuring they are equipped and focused on critical tasks to resolve issues on the first attempt.Work Order Scheduling Agent: Helps field service organizations streamline scheduling of field service work orders to reduce delays and improve on-time service delivery. The agent can schedule a work order by aligning customer availability, technician qualifications, and parts readiness.Customer Self Service Agent: Helps customers find answers to their questions or requests quickly. The agent can help answer customer questions instantly, create and track service issues, and escalate to a live customer service representative.Attachment Processing Agent: Helps service representatives streamline triage and resolution of customer requests. This agent helps extract and summarize relevant data from file attachments to better inform service requests and resolve them faster.In addition to the new AI agents embedded in Oracle Fusion Applications, customers and partners can also create and manage their own unique AI agents using AI Agent Studio for Fusion Applications, a comprehensive platform for building, testing, and deploying AI agents and agent teams across the enterprise.About Oracle Fusion Cloud ApplicationsOracle Fusion Cloud Applications provide an integrated suite of AI-powered cloud applications that enable organizations to execute faster, make smarter decisions, and lower costs. Oracle Fusion Applications include:Oracle Fusion Cloud Enterprise Resource Planning (ERP): Provides a comprehensive suite of AI-powered finance and operations applications that help organizations increase productivity, reduce costs, expand insights, improve decision-making, and enhance controls.Oracle Fusion Cloud Human Capital Management (HCM): Provides a unified AI-powered HR platform that connects all people-related processes and data to help organizations automate tasks throughout the employee lifecycle, improve the employee experience, and give HR leaders actionable workforce insights.Oracle Fusion Cloud Supply Chain & Manufacturing (SCM): Provides a unified AI-powered platform that integrates supply chain and operations processes and helps organizations enhance resilience and quickly adapt to market changes.Oracle Fusion Cloud Customer Experience (CX): Provides a suite of AI-powered applications that help organizations manage marketing, sales, and service processes to win business, build stronger customer relationships, and improve customer experiences.About OracleOracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.TrademarksOracle, Java, MySQL, and NetSuite are registered trademarks of Oracle Corporation. NetSuite was the first cloud company—ushering in the new era of cloud computing.



  View original content to download multimedia:https://www.prnewswire.com/news-releases/oracle-ai-agents-help-marketing-sales-and-service-leaders-enhance-customer-experiences-302681980.htmlSOURCE Oracle

Oracle's New AI Agents: Transforming Customer Experience with Intelligent Automation

## A Founder's Personal Journey Sparks Innovation

As CX leaders, many of us talk about accessibility. Craig Radford built a company because he could not get it.

In a recent interview, **Craig Radford, CEO and President at 360 Direct Access** shared his personal experience that changed everything.

“I remember several years ago, I was in an airport… I was on hold for 45 minutes trying to get an interpreter on the phone. After finally reaching an interpreter, I then waited another 45 minutes for the airline, only to discover the interpreter made a mistake and booked me on the wrong flight.”

For Radford, who has been deaf his whole life, that moment was a turning point.

> “There has to be a better way… Why can’t I talk directly with somebody in my own language instead of going through the interpreter?”

That question became **360 Direct Access**, a deaf‑led CX platform that is now winning global awards, securing blue‑chip clients, and reshaping how enterprises think about service for deaf and hard of hearing customers.

## The Deaf-First Approach: More Than Just Accessibility

360 Direct Access was founded to “solve my own problem,” as Radford put it. Yet the challenge is far bigger than one traveler at an airport.

Deaf customers are typically pushed through third‑party video relay services or English‑only chat. For many, English is a second language, so every interaction adds cognitive load, risk of misunderstanding, and extra handle time.

Radford highlighted the scale in his conversation:

“A lot of companies think that [relay] is free, but they don’t realize that they’re paying the English speaking reps to receive those calls… **Our services reduce the call time by 42 percent.**”

Globally, more than 70 million people use sign language to communicate, with 240 sign languages in use worldwide. In the U.S. alone, deaf sign language users represent a multibillion‑dollar economy and over **$86 billion in spending power**.

360 Direct Access exists to give those customers what regulators call “functional equivalence,” and what Radford describes much more simply:

> “It feels like functional equivalence, like hearing people… A lot of them cry… They feel that equivalence, the experience is powerful.”

## Inside the Revolutionary Platform

At the heart of 360 Direct Access is a WebRTC video platform and widget that drops into an enterprise website or app. It is designed **“by and for the deaf community,”** with culture and language built into the UX.

### Direct Sign Language Contact Center

*   Deaf and signing representatives provide video‑based support in American Sign Language and other global sign languages.
*   Enterprises can use fully managed 360 agents or license the platform for their own deaf and signing staff.

This eliminates the random third‑party interpreter problem highlighted in the company’s business case, where agents often lack product knowledge and context, leading to confusion and longer calls.

### AI‑Powered Accessibility Features

Radford told that the team has **“developed some amazing AI technology for hard of hearing people with AI transcription,”** along with sign language recognition for fast queries and answers.

The platform roadmap and collateral highlight:

*   Real‑time AI transcriptions and multilingual translation.
*   Sign language recognition and signing avatars that act as a sign‑language chatbot, handling quick questions before escalating to a live representative.
*   Sign Message, which lets customers leave a signed video message and receive a signed response later, widening access beyond live sessions.

Behind the scenes, 360 Direct Access partners with Bakstage.ai on WebRTC and AI, layering in sentiment analysis, instant call summaries, and personalized insights tailored to deaf interactions.

### Enterprise‑Grade Security

For CX and IT leaders, security is non‑negotiable. The platform is:

*   SOC 2 Type II certified
*   PCI DSS compliant
*   HIPAA compliant
*   GDPR‑aligned

360 Direct Access is also certified as a Disability:IN Disability‑Owned Business Enterprise (DOBE) and is approved by the U.S. Federal Communications Commission as a direct video entity, giving enterprises additional assurance around governance and accessibility standards.

## Real-World Impact: From Banking to Consumer Electronics

The most compelling proof, of course, comes from live deployments.

Radford shared that **“we just launched the first bank in the history of the United States called Fulton Bank”** to provide direct video access. Deaf customers can now order new cards or handle day‑to‑day banking by speaking directly to a signing representative through the 360 widget on Fulton’s site.

In consumer electronics, LG Electronics uses 360 Direct Access so deaf customers with issues with a refrigerator or TV **“connect directly, like, just like a hearing person.”**

The impact lines up with FCC data cited in the company’s business case. Direct video calling has been shown to:

> “Reduce call time by over 40 percent… and [drive] a 530 percent increase in new customers.”

For brands, this is not only about inclusion. It is a route to shorter handle times, higher first‑contact resolution, and a differentiated promise to a historically underserved segment.

## Recognition and Growth of a Deaf-Led Team

Recognition has followed. In his interview, Radford pointed to a string of recent wins:

“We work with one of the largest nonprofit disability organizations called Disability:IN… we did a pitch at their event, and we won the pitch competition in front of 5,000 people.”

That Disability:IN win helped open doors across the accessibility ecosystem. At CES, 360 Direct Access was named a top five innovation for accessibility.

Additional accolades include:

*   Top 4 at Shark Tank–style Venture Atlanta
*   First place and People’s Choice Award at the Pitch Perfect Challenge
*   InnovateAble Top 3 and People’s Choice winner
*   Top 15 startup recognition from Tampa Bay Wave

Behind those awards is a leadership team that is 100 percent disability, minority, and women‑owned, with deep roots in interpreting, SaaS, and CX operations. The company has doubled its revenue year on year for the last four years and is growing headcount rapidly, with Radford telling they expect to reach 50 employees, **“90 percent of [them] deaf people and deaf lead.”**

For CX leaders balancing accessibility mandates, cost pressure, and talent strategy, that combination of deaf‑led insight, measurable impact, and market traction is hard to ignore.

## The Bigger Picture for Customer Experience

The 360 Direct Access story is not simply about one platform. It is about what happens when the people most affected by exclusion design the solution.

When deaf customers connect with deaf agents and no longer need a family member to make the call, Radford says, **“That’s no longer the case. We solved that.”**

For enterprises, the invitation is clear. Direct sign‑language support is no longer a niche experiment. It is a practical, secure, and commercially sound way to expand market reach, improve journeys, and live up to the promise of customer centricity.

The question for CX leaders is whether your brand will wait for regulation to catch up, or move early and let deaf customers feel that same “weight lifting” your hearing customers may already take for granted.

Discover how 360 Direct Access, a deaf‑led CX platform, uses direct sign‑language video support and AI to cut call times, boost loyalty, and win enterprise customers.

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