Oracle's New AI Agents: Transforming Customer Experience with Intelligent Automation

Oracle has unveiled a suite of role-based AI agents embedded within its Oracle Fusion Cloud Applications, designed to revolutionize how organizations handle marketing, sales, and service processes. Announced at the Oracle AI World Tour in Mumbai on February 10, 2026, these agents aim to transform slow and reactive workflows into proactive, revenue-driving opportunities by leveraging unified data, automation, and predictive insights.

Built using Oracle AI Agent Studio for Fusion Applications, these AI agents are prebuilt and natively integrated into Oracle Fusion Applications at no extra cost. Running on Oracle Cloud Infrastructure, they seamlessly embed into existing business workflows to help users operate faster and make better decisions. According to Chris Leone, executive vice president of Applications Development at Oracle, "Organizations are transforming slow, reactive sales, marketing, and service processes into proactive and intelligent workflows that deliver exceptional customer experiences at scale and drive revenue growth."

Key AI Agents by Function

Marketing

• Program Planning Agent: Helps marketers plan, launch, and optimize cross-sell and up-sell programs by defining campaign goals, audience, and core narratives.
• Program Brief Agent: Automates campaign planning alignment by generating concise summaries of objectives, target audiences, key messages, and recommended tactics.
• Program Orchestration Agent: Streamlines the integration of campaign narratives into marketing materials by translating briefs into actionable tactics.
• Buying Group Agent: Creates buying group segments and provides targeting recommendations to identify accounts most likely to buy.
• Customer Insights Agent: Analyzes account data to ensure engagements are based on real signals like billing status and renewal timing.
• Audience Analysis Agent: Recommends optimal investment strategies and automates audience segmentation by evaluating persona coverage and engagement levels.
• Copywriting Agent: Automates content creation, drafting copy for emails, landing pages, and web assets that adhere to brand guidelines.
• Image Picker Agent: Recommends suitable images for campaigns based on pre-approved assets and design standards.

Sales

• Contact Insights Agent: Provides actionable insights on contacts to help sellers prioritize outreach and build stronger relationships.
• Quote Generation Agent: Assembles quotes faster by analyzing inputs like emails and selecting product models with correct pricing templates.
• Renewal Agent: Monitors contract health, provides alerts, and develops renewal briefs with usage trends and upsell recommendations.
• My Territory Agent: Spotlights risks and expansion opportunities in a seller's territory, summarizing changes since the last check-in.

Service

• Start-of-Day Agent: Generates personalized summaries for field technicians to improve first-time fix rates.
• Work Order Scheduling Agent: Streamlines scheduling by aligning customer availability, technician qualifications, and parts readiness.
• Customer Self Service Agent: Helps customers find answers quickly, create service issues, and escalate to live representatives.
• Attachment Processing Agent: Extracts and summarizes data from file attachments to streamline triage and resolution.

In addition to these embedded agents, customers and partners can create custom AI agents using AI Agent Studio for Fusion Applications, a platform for building, testing, and deploying AI agents across the enterprise.

About Oracle Fusion Cloud Applications

Oracle Fusion Cloud Applications provide an integrated suite of AI-powered cloud applications that help organizations execute faster, make smarter decisions, and lower costs. Key components include:

• Oracle Fusion Cloud ERP: AI-powered finance and operations applications.
• Oracle Fusion Cloud HCM: A unified HR platform for automating tasks and improving employee experience.
• Oracle Fusion Cloud SCM: Integrates supply chain and operations processes to enhance resilience.
• Oracle Fusion Cloud CX: Manages marketing, sales, and service processes to build stronger customer relationships.

Oracle offers these applications along with secure, autonomous infrastructure in the Oracle Cloud, supporting businesses in delivering intelligent customer experiences at scale.