How Jaguar Land Rover Cerritos Drives Customer Loyalty with Uber Courtesy Rides

Jaguar Land Rover Cerritos is redefining the dealership experience by integrating Uber for Business into its service operations. The goal? To deliver everyday hospitality that keeps clients coming back.

Uber for Business Fits the Dealership’s Needs

Before switching to Uber for Business, JLR Cerritos used a different transportation provider. General Manager Chasse had prior success with Uber at other dealerships and saw an opportunity to improve service while gaining better control. “Based on my experience with Uber, I saw an opportunity to give my team a better way to serve clients while also improving visibility and control,” she says. The result: costs dropped by roughly half due to Uber’s built-in controls.

With Uber for Business, Chasse can set ride parameters, limit access, monitor spending, and review usage by employee or department. “That matters a lot because we want the program to feel generous to clients but remain accountable for the business.”

A Simple Workflow for Staff and Customers

In the service department, ease of use is critical. Using Central, dealership employees can request Uber rides for clients, who receive text notifications with ride details—no Uber app required. For clients who prefer a voucher, the dealership sends a $50 ride credit via the Central dashboard. Clients can use it immediately, for a return trip, or even for Uber Eats. “We’re good with that,” Chasse says.

Such flexibility leaves a lasting impression. “We are happy to meet each client where they are. And Uber for Business makes it easy for us.”

Moving Parts and Packages, Not Just Clients

JLR Cerritos also uses Central for operational needs. If a client forgets a key, the dealership sends an Uber courier instead of asking for another trip. Need to move a part between facilities? Uber handles pickup and dropoff. These behind-the-scenes decisions mean clients get their vehicles back sooner and avoid extra errands.

“Things arise every single day that we were not prepared for. And in order to create the best client experience, we have to improvise,” Chasse says. Her rule: “If it’s in the best interest of the client and supports our business goals, it works for me.”

Visibility That Helps Hospitality Stay Sustainable

Chasse’s hospitality approach is generous yet disciplined. The Uber for Business dashboard provides a clear view of ride and voucher usage, helping her manage the program efficiently. She can see if employees are using it appropriately, overusing it, or underusing it, and keep spending aligned with service goals.

“The dashboard makes that so easy that it’s not time-consuming. I can manage the dashboard in a few minutes a day. I can get a pretty good snapshot of what my staff’s doing.”

That visibility ensures the dealership can continue offering courtesy rides in a sustainable way. Support from her Uber account representative adds to the comfort: “My Uber account manager … is personable, helpful, and invested in our success. I appreciate the way we are aligned about doing things the right way and giving clients a good experience.”