Sweetwater's Historic Customer Service Achievement
Sweetwater has reached its highest customer service ranking ever in company history. In the latest Newsweek magazine list of America’s Best Customer Service Companies, Sweetwater ranked eighth overall, surpassing renowned service leaders like Four Seasons, Disney Parks & Resorts, American Express, Nordstrom, and Chewy.
Dominating the Music Industry
Newsweek also recognized Sweetwater as No. 1 for customer service in the music industry, cementing its status as the nation’s leading online retailer for musical instruments and pro audio gear. With a score of 94.09 out of 100 on Newsweek’s evaluation, Sweetwater is celebrated as one of the most trusted and admired service organizations in the United States.
How the Rankings Are Determined
This annual assessment by Newsweek is based on over 200,000 customer evaluations collected through independent surveys. These surveys gather feedback from individuals who have made purchases, used services, or researched products and services within the past three years.
Insights from Sweetwater's Leadership
Justin Dunbar, Sweetwater’s director of customer support, shared: "Sweetwater was founded on the idea of helping our friends make music. That spirit drives everything we do. Providing the best customer service we can is simply an extension of that notion. We’re not just serving customers; we’re serving fellow musicians and our friends."
A Legacy of National Accolades
This recent honor adds to Sweetwater’s impressive collection of national recognitions from Newsweek, including:
- America’s Best of the Best (2025)
- America’s Greatest Workplace (2023)
- America’s Greatest Workplaces for Diversity (2023)
- Best Customer Service (2023)
- Best Online Shops (2022)
About Sweetwater
Founded in 1979 and headquartered in Fort Wayne, Sweetwater Sound, LLC attributes its four decades of profitability to its 2,500 employees and a deep understanding of the profound connection that music makers have with their craft, gear, and the creative process. For more details, visit Sweetwater.com.
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