Sokcho Squid Market Merchants Pause Operations for Self-Reflection Amid Customer Service Scandal

Merchants from a squid street market in Sokcho, Gangwon, have taken a bold step towards self-improvement following widespread criticism over poor customer service. A public apology was issued, and a series of measures were announced to address the concerns raised by customers and the public.

The Backstory

The controversy erupted after a YouTube video highlighted instances of brusque treatment towards customers, including rushing diners and asking them to change seats. This led to a public outcry, prompting the local fisheries cooperative, squid jigging association, and gillnetting association to organize a special hospitality training and self-reform session.

Commitment to Change

Around 20 stall operators participated in the session, resolving to:

• Greet customers with bright smiles and polite speech
• Practice honest pricing
• Provide friendly service

Training was also provided on unfair practices such as refusing card payments, overcharging, and pressuring customers to order expensive dishes. The merchants agreed to revise internal regulations to prevent such incidents in the future.

Consequences and Actions Taken

The stall owner involved in the incident received a warning and began a voluntary suspension of operations from August 17 to 22 for self-reflection. All market tenants agreed to halt operations during this period.

Moving Forward

"We take the seriousness of unkind customer service very seriously," the merchants stated. They pledged to complete hospitality training and work towards restoring Sokcho’s tourism image through friendly and trustworthy service.

Gangwon Provincial Assembly member Kang Jeong-ho emphasized the market's role in local tourism, urging merchants to greet visitors with kindness. Sokcho city has also committed to strengthening on-site inspections and management to prevent future incidents.