SOFTSWISS Shines at European iGaming Awards with Best Marketing and Customer Service Recognition

SOFTSWISS, a leading tech provider in iGaming software with over 15 years of experience, has recently triumphed at the European iGaming Awards 2025, securing accolades in the Best Advertising and Marketing Campaign and Best Customer Service categories.

The ceremony, held in Barcelona, celebrates outstanding companies in the online gaming sector. SOFTSWISS was recognized for its unwavering commitment to innovation across its products, customer support, and marketing strategies, establishing its esteemed reputation in the European iGaming landscape.

Launched in October 2023 in Malta, the award-winning ‘Grab Success’ campaign has once again captured the attention of industry experts following its triumph at the EGR Marketing & Innovation Awards 2024. Aimed at enhancing brand recognition, the campaign utilized the Maltese crab as a powerful symbol of determination, complemented by impactful visuals featuring the company’s C-level executives, fostering audience trust. The integration of AR technology brought this concept to life, captivating iGaming professionals worldwide.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, stated:

“We are proud to see our marketing efforts honoured by the industry. The ‘Grab Success’ campaign showed outstanding results not only through a strong visual impact but also in terms of figures demonstrating high engagement with our target audience both online and offline. Our goal is to craft campaigns that speak to our audience’s aspirations and reflect the SOFTSWISS creative spirit and innovative technologies.”

The Best Customer Service award highlights SOFTSWISS Managed Services, which offers a comprehensive range of tailored solutions to ensure players have the best possible experience. These services include First Line Support, Anti-Fraud Support, VIP Player Support, Player Retention and Reactivation, and Content Management, equipping operators with the tools needed to maintain an engaging yet safe gaming environment.

Artyom Rudakov, Head of SOFTSWISS Managed Services, expressed:

“This recognition is incredibly meaningful for our team. It celebrates the dedication, knowledge, and passion we bring to each project. We believe in building genuine connections with our partners and players, and this award inspires us to keep improving our approach and ensures we keep delivering top-tier support to our clients.”

With its success at the European iGaming Awards 2025, SOFTSWISS continues to expand its industry accolades this year, following the recent recognition of Affilka by SOFTSWISS at IGA 2025.