Revolutionizing Endurance Events: How AI Agents Are Transforming Customer Service

Let’s Do This, the AI registration platform for endurance events, has launched Experience Agent, an AI agent designed to solve the endurance industry’s customer service problem. Unlike traditional chatbots, Experience Agent goes beyond answering questions—it takes real action on behalf of participants, resolving over 80% of queries and freeing event organizer teams to focus on delivering an incredible participant experience.

Beyond the Chatbot

Where most chatbots are limited to answering questions, Experience Agent is built to act. It can look up a participant’s entry status, resend a booking confirmation, process a deferral, or manage a transfer—autonomously and on the participant’s behalf. It is configurable to an organizer’s brand, tone of voice, and content, and can be installed across both an organizer’s website and email. Because it is built specifically for endurance events, Experience Agent is designed around the realities of the participant journey—from sign-up through to the start line and beyond.

Early Results

Beta users, including Diplo’s Run Club, Life Time Events, Boulderthon, and Ventures Endurance, reported an 84% participant query resolution rate and a 4.7/5 average CSAT score. Participants love the seamless support, and event teams are gaining back valuable time.

“Experience Agent represents the future of participant marketing. We’ve started with customer service because we know AI can create huge efficiencies for event teams, and help them deliver a wow experience for participants.” — Sam Browne, Co-founder and CEO, Let’s Do This

Built for Every Organizer

Experience Agent is available to event organizers using LDT’s AI registration platform, and also as a standalone product for organizers running on other platforms. Organizers can sign up for a free trial to see how the agent works and train it on their own content and brand.

• Works for LDT customers and non-LDT customers
• Configurable to any organizer’s brand, tone, and content
• Works across website and email channels
• Free trial available

Launch Webinar – 16 July, 4-5pm BST

Join Sam Browne, CEO of Let’s Do This, in conversation with Andy Graffin (Great Run Company) and Tiffany Clemens (Life Time Events)—two organizers already using Experience Agent. The conversation will cover how AI agents are impacting the participant experience today and how they can extend beyond customer service to support the full participant journey, grow lifetime value, and inspire participants to bring their friends. A live product demo is included. Register for the webinar.