How ServiceForge and Ripley PR Are Revolutionizing Customer Service in the Trades with a Human-First Approach

ServiceForge Partners with Ripley PR to Champion Human-First Customer Experience in the Trades

In a significant move for the home service industry, ServiceForge, a leading provider of customer service software for home service businesses, has selected Ripley PR as its U.S. agency of record. This partnership aims to promote ServiceForge's "Keep Service Human" ethos, emphasizing authentic human connections in an era increasingly dominated by AI and automation.

The Partnership Details

Ripley PR, a global public relations agency specializing in skilled trades, B2B tech, and manufacturing, will lead public relations efforts for ServiceForge. The collaboration focuses on highlighting the importance of human-first customer experience in the trades, a sector where personal touch can be a key differentiator.

What Sets ServiceForge Apart

ServiceForge equips home service contractors with tools like 24/7 answering services, scheduling, and lead qualification to enhance customer experience. However, its standout feature is the commitment to "Keep Service Human," ensuring customers can connect with live representatives for genuine interactions. In an industry shifting toward AI-powered automation, this focus on "real people" is a significant competitive advantage.

Insights from Leadership

Jane Blanchard, head of brand and marketing for ServiceForge, stated, "We have a unique story to tell, and Ripley PR has the expertise to ensure that story connects with the right audience. We chose Ripley PR due to their stalwart reputation within the home services space, their work with software innovators, and their unparalleled reach within trade media."

Heather Ripley, founder and CEO of Ripley PR, added, "ServiceForge is an original voice within the trades, and their model answers real consumer demand. The 'Keep Service Human' narrative is invaluable, and our job is to make sure it's part of the conversation among strategic home service companies."

About Ripley PR

Founded in 2013, Ripley PR has been recognized as a top PR agency for home services and skilled trades, with accolades from Newsweek and Entrepreneur magazine. The agency offers expertise in media relations, brand strategy, crisis communications, and thought leadership.

Why This Matters for Customer Service Jobs

This partnership underscores a growing trend in customer service: balancing technology with human interaction. For professionals in remote customer service roles, it highlights the value of authentic connections and the demand for skills that prioritize customer empathy and engagement.

Learn More

• To explore ServiceForge's offerings, visit serviceforge.com.
• For details on Ripley PR, check out ripleypr.com.