Wade Jeske of Oconto Falls has turned his passion for archery into a thriving business, Lena Swamp Archery, by focusing on quality customer service and anticipating market trends. Since its inception in 1998, the business has grown to gross about $1 million in annual sales, standing out in a competitive field where many others have failed.
The Foundation of Success
Jeske's journey began in the early '70s with a love for archery, which he nurtured through various careers before settling into business ownership. His dedication to the sport and his customers is evident in every aspect of his operation.
Key Strategies
- Exceptional Service Over Low Prices: While competitors focused on undercutting prices, Jeske prioritized quick and professional repairs, building a loyal customer base.
- Community Engagement: Through indoor archery leagues and free sessions for children, Lena Swamp Archery fosters a love for the sport, creating lifelong customers.
- Word-of-Mouth Marketing: By ensuring every interaction leaves customers satisfied, Jeske has built a reputation that attracts archers from Wisconsin and Michigan.
Pandemic Growth
Despite the challenges many businesses faced, Lena Swamp Archery almost doubled its business during the pandemic, thanks to its outdoor range and the universal need for safe, outdoor activities.
Looking Ahead
Now one of the top five bow dealers in Wisconsin, Jeske's story is a testament to the power of combining passion with unwavering commitment to customer satisfaction.
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