Discover How Decker and Sons Elevates Customer Service in Grand Rapids' Appliance Market

The Heart of Small Businesses

Small businesses are the backbone of the American economy, providing vital financial services and adding character to communities. In Grand Rapids, the variety of small businesses, from long-standing family-owned establishments to new cafes, is remarkable.

A Legacy of Service at Decker and Sons

One such storied business is Decker and Sons, an appliance store founded in 1943. Located near Downtown Grand Rapids, it has built its reputation on quality customer service and honesty. The founder, Martin Decker, transitioned from selling coal and hay to serving the community with appliances.

Commitment to Community

After 91 years, Decker and Sons continues to prioritize community service. Dave Decker Jr., an employee for 15 years, believes their longevity is due to their commitment to serving the people of Grand Rapids.

"I can’t imagine that there are too many companies that are above 90 years old in Grand Rapids. I think that’s why we’ve been able to stay so long—because of the people we’ve serviced." - Dave Decker Jr.

The Importance of Local Support

Decker emphasizes the role of small businesses in keeping financial resources local, contrasting this with large chains. Dave Decker Sr. highlights how these businesses support the community through local advertising and sponsorships.

Personalized Service and Expertise

Decker and Sons prides itself on personalized service and expertise that big box stores cannot match. They offer tailored guidance to help customers find the right appliances, with co-owner Scott Ohlman stressing the significance of after-sale support.

"[What differs us] would be knowledge of products, giving customers proper guidance and advice..." - Scott Ohlman

Challenging Misconceptions

Despite common beliefs, shopping local can be competitively priced. Ohlman mentions that many customers are surprised to find that buying from local stores is often not more expensive than chain stores, especially for high-value items.

Multi-Tasking in Small Businesses

Due to rising unemployment rates and the impact of the COVID-19 pandemic, small businesses often require employees to wear many hats. This creates a versatile workforce, as highlighted by Decker Jr.'s experience.

"Everyone seems to do everything here... that’s probably the biggest lesson I’ve learned." - Dave Decker Jr.

Community Connection

At Decker and Sons, the mission is clear: helping the people of West Michigan. The team strives to build trust and relationships with customers, ensuring they feel valued and supported.

"It’s enjoyable to have success when somebody has got a problem... There’s satisfaction involved in helping other people." - Dave Decker Sr.