Celebrating 30 Years of Excellence: Sterling Automotive Group's Journey

Sterling Automotive Group's Legacy

Even after decades of success in the automotive industry, the leadership at Sterling Automotive Group remains committed to growth and excellence. The sales and service staff undergo ongoing training, focusing on innovative ideas, customer buying trends, and the latest vehicle updates. According to Art LeBlanc, Sterling Dealer Principal, many managers are proactive, often evaluating the landscape for new opportunities before sunrise.

Strong Customer Relationships

The 30th anniversary of Sterling is a testament to the strong relationships they have built with customers and employees alike. Today, Sterling boasts nine new vehicle dealerships across Opelousas, Lafayette, Jennings, and Abbeville, along with various specialized centers including a Collision Center and a Wholesale Auction Center.

Celebrated Achievements

This milestone coincides with Sterling's recognition as the top new vehicle sales dealership group in Louisiana for 2024, awarded by the State of Louisiana Motor Vehicle Commission. Sterling's growth has been steady, with several dealership locations:

• Sterling Chrysler Dodge Jeep Ram, Opelousas, LA
• Sterling Buick-GMC, Opelousas, LA
• Sterling Ford, Opelousas, LA
• Sterling Lincoln, Opelousas, LA
• Genesis of Lafayette, Lafayette, LA
• Sterling Hyundai, Lafayette, LA
• Sterling Kia, Lafayette, LA
• Sterling CDJR South, Abbeville, LA
• Sterling CDJR West, Jennings, LA
• Sterling Premium Select, Lafayette, LA
• Sterling Pre-Owned, Opelousas, LA

Core Values Driving Success

According to Jeff Cook, Sales Director, their success is largely attributed to their core values, emphasizing care for both employees and customers. Sterling's vision remains focused on serving the community with pride, professionalism, and a commitment to excellence.

Adapting to Change

Sterling has successfully navigated various challenges, including inventory shortages and rising vehicle costs. They have adapted to the growing demand for electric vehicles (EVs), providing fast charging stations at all new vehicle dealerships and training staff on EV operation and service. The dealership also welcomes the more informed customers of today, making the buying process more efficient.

Continuous Improvement

Sterling Automotive Group continues to thrive by staying relevant and improving its sales and service technologies. They maintain their commitment to honesty and fair treatment, ensuring customer satisfaction at every step.

For a wide selection of new vehicles from brands like Chrysler, Dodge, Jeep, Fiat, Buick, GMC, Ford, Lincoln, Kia, Hyundai, and Genesis, visit www.saveatsterling.com.