Digital Marketing Account Manager

About Novi

Novi is an award-winning, specialist, data-driven digital marketing agency delivering PPC, Paid Social, SEO, Data, AI and Automation services.

We work predominantly with B2B and high-transaction B2C organisations, so our work is closely connected to commercial performance. We look beyond surface-level marketing metrics to understand our clients' business models, customer journeys, lead or transaction quality and wider objectives.

Established Agency. Start-Up Mentality.

We are an established agency with proven expertise and long-standing client relationships, but we deliberately retain the energy, curiosity and agility of a start-up.

We question. We test. We communicate. We share ideas. We give and receive feedback. We adapt.

If there is a better way of doing something, we want to know about it.

Good ideas are not restricted by job title or seniority. We expect everyone to contribute, challenge constructively and help improve our campaigns, client experience, systems and wider business.

Communication is central to our culture. We are predominantly remote, but remote does not mean isolated. We communicate regularly and proactively, and feedback is part of everyday working at Novi.

Our team can also access coworking locations in Lancaster, Chester, Leeds and Manchester.

Our culture suits people who enjoy autonomy, ownership, collaboration, regular communication, solving problems, embracing new technology and working somewhere that continues to evolve.

About the Role

We are looking for a Digital Marketing Account Manager to manage and develop a portfolio of clients, with a particular focus on PPC, Paid Social and performance marketing.

This is a hands-on, client-facing digital marketing role.

You will take active responsibility for your accounts from strategy through to implementation, optimisation, performance, communication and ongoing development.

While we have specialists across PPC, Paid Social, SEO, Data and other disciplines, our Account Managers are not simply coordinators between clients and delivery teams.

You will be expected to understand the work, contribute to it and implement and optimise activity directly where appropriate.

This could include working within advertising platforms, supporting campaign builds, making campaign changes, reviewing budgets and targeting, analysing performance and identifying opportunities.

You will not necessarily implement every action across every channel, particularly where specialist expertise is required. However, you should be capable and willing to work directly within campaigns and platforms.

At Novi, ownership means understanding what needs to happen, why it needs to happen, ensuring it happens and stepping in to implement it yourself where appropriate.

Because many of our clients operate in B2B and high-transaction B2C environments, commercial thinking is essential.

We do not just want somebody who can report what happened. We want somebody who asks:

Why did it happen? What does it mean commercially? What should we do next?

What You'll Be DoingAccount Management & Delivery

• Manage the day-to-day relationship, delivery and strategic direction of a portfolio of clients.
• Understand each client's business, market, audiences, competitors and commercial objectives.
• Take end-to-end ownership of allocated accounts.
• Translate client objectives into strategies, actions and deliverables.
• Implement account activity directly where appropriate.
• Collaborate with PPC, Paid Social, SEO, Content, Data and other specialists when their expertise is required.
• Maintain visibility of campaigns, budgets, priorities, actions and deadlines.
• Proactively identify risks, performance concerns and opportunities.
• Ensure actions and client commitments are followed through.

PPC & Paid Media

• Maintain strong practical knowledge of Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and other relevant platforms.
• Work directly within advertising platforms as part of account delivery.
• Understand campaign structures, targeting, bidding, budgets, tracking and optimisation.
• Support or undertake campaign builds, changes and optimisation.
• Monitor budgets, spend and pacing.
• Analyse performance and identify opportunities for testing and improvement.
• Confidently understand metrics including CTR, CPC, CPA, ROAS, conversions, conversion rate and lead quality.
• Stay informed about developments across paid media, AI, automation and advertising platforms.

Performance & Commercial Thinking

• Review performance using analytics, reporting and native platform data.
• Turn data into meaningful recommendations and actions.
• Understand the relationship between marketing metrics and commercial outcomes.
• Look beyond lead or transaction volume to understand quality, value and efficiency.
• Investigate anomalies, tracking concerns and unexpected performance changes.
• Clearly explain to clients what has happened, why it matters and what should happen next.

For B2B clients, this might mean understanding lead quality, pipeline contribution or longer sales cycles. For high-transaction B2C clients, it could mean understanding the relationship between media spend, transaction volume, conversion rate, acquisition costs and ROAS.

Client Relationships

• Act as the primary day-to-day contact for allocated clients.
• Lead client meetings, performance reviews and strategic discussions.
• Build trusted relationships through a genuine understanding of the client's business.
• Maintain proactive communication between meetings.
• Listen actively and understand the underlying requirement or concern.
• Translate technical information into straightforward, commercially relevant language.
• Manage expectations around performance, budgets, timelines and priorities.
• Handle challenging conversations professionally and constructively.

Communication, Feedback & Culture

Communication at Novi is active, frequent and two-way.

We expect you to:

• Share observations, concerns, opportunities and ideas.
• Give and receive constructive feedback.
• Raise potential problems early.
• Ask questions and challenge approaches constructively.
• Adapt when priorities or circumstances change.
• Contribute to improving our systems, services and ways of working.
• Share knowledge with the wider team.
• Be comfortable testing new approaches and learning from the results.

We are established, but we do not want the bureaucracy or resistance to change that can sometimes come with being established.

We value people who thrive where ideas move quickly, communication is constant, feedback is normal and improvement is everyone's responsibility.

What We're Looking For

You should have:

• Experience in digital marketing, performance marketing, account management or a related client-facing role.
• Strong practical knowledge of PPC and Paid Social.
• Hands-on experience with Google Ads and/or other major advertising platforms.
• Experience implementing and optimising campaigns.
• Understanding of CTR, CPC, CPA, ROAS, conversions and conversion rate.
• Ability to interpret performance data and turn it into actions and client conversations.
• Strong commercial awareness.
• Excellent written and verbal communication.
• Confidence leading client meetings.
• Strong relationship management and active listening skills.
• A proactive, solutions-focused approach.
• Strong organisation, ownership and follow-through.
• Confidence making sensible decisions independently.
• Ability to give, receive and act upon constructive feedback.
• Comfort working in an agile environment where there is not always an established process or obvious answer.
• Curiosity and a willingness to learn and contribute ideas.

Experience working within an agency, managing B2B or high-transaction B2C clients, GA4, HubSpot, Databox/Looker Studio, SEO, conversion tracking or account growth would be beneficial.

Who Thrives at Novi?

Someone who takes ownership rather than waiting to be told what to do.

Someone who is communicative and keeps clients and colleagues informed.

Someone who is comfortable getting hands-on and does not see implementation as somebody else's responsibility.

Someone who is commercially curious and wants to understand how marketing contributes to the client's business.

Someone who is open to feedback and equally willing to provide constructive feedback to others.

Someone who is solutions driven, adaptable and comfortable thinking on their feet.

Someone who collaborates with specialists without simply handing work over.

And someone who thrives on change, new ideas, technology, experimentation and continuous improvement.

Salary & Benefits

£30,000–£35,000 per annum depending on experience, plus competitive commission and bonus opportunities.

Benefits include:

• Remote working anywhere in the UK.
• Coworking locations in Lancaster, Chester, Leeds and Manchester.
• Flexible working.
• £6 per week tax-free working from home allowance.
• Business travel and expenses covered.
• Personal development plan.
• Coaching and mentoring.
• Competitive commission structure.

Application & Interview Process

Shortlisted candidates will complete a structured assessment covering digital marketing and paid media knowledge alongside communication, judgement, ownership, adaptability and problem-solving.

Candidates who progress will take part in an interview and practical account management assessment using realistic digital marketing and PPC client scenarios.

We are interested not only in whether you know the answer, but how you approach a situation when you do not immediately know the answer.

Most importantly, we are looking for someone who will thrive at Novi: someone who communicates openly, responds well to feedback, contributes ideas, adapts quickly and takes genuine ownership.

Equality, Diversity & Inclusion

We are committed to providing equal opportunities for all candidates at Novi. We promote diversity and inclusivity and do not discriminate based on age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation, in accordance with the Equality Act 2010.

All applications are assessed fairly and without prejudice.