Retention / Lifecycle Marketing Manager For US/AU Supplements Business

Senior Retention & Lifecycle Marketing ManagerLocation: Remote (Must be authorized to work in Australia) | Type: Full-time

About Nourished Natural Health

We’re on a mission to revolutionize women’s health by providing natural, evidence-based solutions for PCOS, hormonal balance, and holistic wellness. As a fast-growing eCommerce brand, we serve tens of thousands of customers globally — and we’re building a world-class team to scale our next phase of growth.

We’re now looking for a Senior Retention & Lifecycle Marketing Manager to take full ownership of our post-purchase experience, grow customer lifetime value, and reduce churn across our subscription and product ecosystem.

The Role

You’ll lead the strategy and execution of all lifecycle and retention efforts — from onboarding and education flows to cancel flow optimization, upsell/cross-sell campaigns, and loyalty initiatives. Your success will be measured by your ability to increase subscription duration, reduce churn, and boost repeat purchase revenue.

This is a high-impact role with direct influence on company profitability and growth.

What You’ll Be Responsible For

• Own and scale lifecycle marketing: email/SMS flows across onboarding, post-purchase, retention milestones, winbacks, and reactivations.
• Reduce churn through cancel flow improvements, loyalty-building moments, and smarter segmentation.
• Map and optimize the customer journey, identifying drop-off points and building personalized campaigns that drive engagement.
• Collaborate cross-functionally with product, content, support, and tech to launch new initiatives that drive LTV.
• Continuously A/B test messaging, timing, and offers to improve performance across channels.
• Build systems for retention forecasting and report on key metrics like average subscription length, cohort retention, and LTV.

What Success Looks Like - First 12 Months

• You increase average subscription length by at least 1 month
• First- and second-month churn rates improve measurably
• You generate significant incremental revenue uplift in Year 1 through lifecycle improvements
• You become the internal champion for retention strategy and own key levers of revenue growth

What We’re Looking For

• 3–5+ years of experience in lifecycle or retention marketing, ideally in eCommerce or subscription brands
• Strong knowledge of Klaviyo, Shopify, and experience with Skio or similar subscription billing tools is a strong plus
• Deep understanding of retention metrics, cohort analysis, and customer LTV
• You’re highly organized, data-savvy, and able to turn insight into strategy and execution
• Confident copywriter and strategist — you can write and edit persuasive, trust-building messaging
• Experience building cancel flows, milestone retention offers, or loyalty strategies is a big bonus

Compensation

• Competitive base salary + strong bonus