Head of Product Marketing (Remote, US)

This position is posted by Jobgether on behalf of Updox. We are currently looking for a Head of Product Marketing in United States. This leadership role offers the opportunity to define and execute a comprehensive product marketing strategy for a suite of healthcare technology solutions. The Head of Product Marketing will drive market research, competitive insights, and positioning to inform product roadmaps and go-to-market initiatives. This position requires collaboration across product, sales, and marketing teams to ensure solutions meet evolving customer needs and remain differentiated in the SMB healthcare space. The role blends strategic thinking with operational execution, empowering the team to deliver impactful campaigns and enablement programs that drive growth and customer engagement. You will also mentor and scale a high-performing product marketing team, fostering innovation, collaboration, and accountability. Accountabilities:

• Develop and lead the overall product marketing strategy aligned with business objectives and market trends
• Conduct market research, competitive analysis, and TAM/SAM/SOM assessments to identify opportunities in the SMB healthcare IT space
• Define product positioning, messaging frameworks, and unique value propositions tailored to target customer segments
• Oversee go-to-market plans for new product launches and existing products, ensuring alignment with growth marketing initiatives
• Build and evolve the Voice of the Customer (VoC) strategy to capture insights that shape product and marketing strategies
• Establish and track key performance metrics (KPIs) to measure campaign and initiative effectiveness
• Collaborate cross-functionally to support sales enablement, content creation, and customer engagement programs

Requirements

• Bachelor's degree in Marketing, Business, Health Informatics, or related field; MBA or advanced degree preferred
• Minimum 5 years of experience in product marketing leadership, ideally in B2B SaaS or healthcare technology
• Deep understanding of healthcare SaaS solutions, including EHR, practice management, revenue cycle, and patient engagement systems
• Exceptional strategic thinking, planning, and analytical skills
• Proven ability to lead, mentor, and inspire high-performing teams
• Excellent communication and presentation skills with the ability to influence executives
• Proficiency in marketing automation, CRM, analytics, and project management tools
• Track record of launching and scaling products successfully in competitive markets

Benefits

• Competitive base salary: $145,000 - $175,000 USD (location and experience may affect final offer)
• Flexibility to work remotely, in-office, or hybrid across the United States
• Comprehensive health, dental, and vision benefits from Day 1
• Annual wellness stipend
• 401(k) plan with up to 4% match and immediate vesting
• Flexible time-off policy (FTO)
• Employee Stock Purchase Program
• Opportunity to work on high-impact initiatives in a fast-growing healthcare technology environment

Jobgether is a Talent Matching Platform that partners with companies worldwide to connect top talent with the right opportunities through AI-driven matching. When you apply, your profile goes through an AI-powered screening process designed to identify top talent efficiently and fairly. 🔍 Our AI evaluates your CV and LinkedIn profile thoroughly, analyzing your skills, experience, and achievements. 📊 It compares your profile to the role's core requirements and past success factors to determine a match score. 🎯 The 3 candidates with the highest match are automatically shortlisted. 🧠 When necessary, our human team may perform an additional review to ensure no strong profile is missed. The process is transparent, skills-based, and free of bias — focusing solely on your fit for the role. Once shortlisting is completed, we share it with the hiring company, who will decide on next steps such as interviews or assessments. Thank you for your interest!