Creative Marketing Manager (Paid Acquisition)

About Paired At Paired, we're on a mission to help romantic couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together. Backed by expert advice and cutting-edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day. And it works. Our app is the #1 couples app globally with +12M downloads, +250,000 daily active users, and more than £5M of fundraising to date. We've won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health. We're proudly remote-first, hiring in Europe (GB, ES, DE, IE, DK, NL). To nurture our team spirit, we meet three times a year in exciting European locations for focused co-working weeks and meaningful team-building experiences. About The Role Do you live and breathe social media? Are you the type who spots a trend early, knows why it works, and can turn that insight into scroll-stopping campaigns? From Instagram and TikTok to Reddit, blogs, and niche communities, you thrive on exploring what captures attention and sparks engagement. At Paired, we're looking for a Creative Marketing Manager to turn that curiosity into performance-driven ad creatives. You'll research competitors, analyse trends, and translate insights into ad briefs that resonate with our core target audience across different channels. Working alongside our Performance and Design teams, you'll craft high-quality campaigns that drive user acquisition on Facebook, TikTok, YouTube, and beyond. This is your chance to take a product loved by millions of couples and help bring it into the mainstream. How You'll Make An Impact

• Conduct research across social media, Reddit, blogs, Quora, and other platforms to uncover emerging trends, new hooks and audience triggers
• Turn these insights into attention grabbing creative briefs for motion, UGC and static
• Write ad copy and hooks using engaging buzzwords that resonate with our target audience
• Collaborate with designers to bring your creative concepts to life
• Analyse creative test results to refine strategies and document findings, supporting a test-and-learn approach
• Collaborate with content, user research and marketing teams to leverage product and customer insights in our creative strategy across regions and channels

Requirements We believe brilliant marketers come from diverse experiences, and not every CV tells the same story. For this role, we're especially excited by two types of background:

• Creative Marketing Professionals: Individuals with 2+ years of experience in creative marketing (including designers with performance marketing experience) within a fast-growing B2C company or agency.
• Content Creators: Creators with hands-on experience in producing viral content and growing Instagram/TikTok accounts in the US market, who are eager to deepen their expertise in app marketing, user acquisition, and growth strategies.

Skills Whichever path you've taken, some skills are essential for everyone, while others depend on whether you're a creative marketer or content creator:

• A solid understanding of paid user acquisition principles and KPIs
• In-depth knowledge of the steps required in creative development processes
• A proven track record of finding and scaling creative successes in paid acquisition campaigns
• A creative mind that can devise unique conceptual ideas to pitch our product
• Experience writing ad copy that resonates with diverse audiences
• Strong knowledge and hands-on experience with TikTok, Instagram, Facebook and YouTube
• Excellent research skills and the ability to spot and adapt trends to shape creative direction
• The ability to quickly understand target audiences and translate insights, platform trends, and data into clear, actionable creative briefs
• A valid UK or European passport or working permit (no sponsorship requirements)

Nice To Have

• Experience within subscription based app business
• Experience in Video and UGC Content Creation
• Deep understanding of U.S. consumer behaviour, communication styles, and digital trends

Benefits

• Competitive salary tailored to your level of experience (Junior, Mid-Level or Senior). No guesswork - we'll walk you through the applicable range openly in our first conversation
• Significant stock options
• Annual learning budget of £1,000 / €1,150 / DKK 8,700
• 25 days of annual leave plus public holidays
• Fully remote, with optional access to our London office or a subsidised co-working space
• Three in-person events per year across Europe: two focused coworking weeks and one team-building retreat
• Comprehensive health insurance
• 3 months paid maternity leave and 1 month paid paternity leave (including same-sex and adoptive parents), with local enhancements where applicable
• Paired Premium for you and your partner to stay in love
• The opportunity to help millions of people improve their relationships

Hiring process

• Application review (qualifications, experience, and motivation)
• Initial call - Our team will reach out to have a conversation with you about your background and the role
• Task - We'll send you a task to complete at home to assess your practical skills
• Team Interviews - The final step involves interviews with different team members you would be working with on a day-to-day basis

Diversity & Inclusion at Paired

• Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
• We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product
• We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve, no matter where it