National Account Manager | Managed Convenience & Forecourts
Remote – London HQ
Big Brands. Bigger Ambitions. Your Opportunity to Drive Growth.
Advocate Group are excited to be partnering exclusively with Tropicana Brands Group to recruit a National Account Manager across Managed Convenience and Forecourts.
Home to iconic brands including Tropicana and Naked, the business has an established presence across the UK drinks market and ambitious plans to accelerate growth across the Impulse channel.
With strong national customer relationships already in place, the opportunity is to unlock further distribution, develop new consumption occasions and bring fresh commercial thinking to the channel.
The Opportunity
You'll take ownership of an established customer portfolio, working with major national operators including SPAR, BP and Shell.
Your focus will be to:
- Develop and execute ambitious customer growth strategies
- Strengthen national account relationships and maximise commercial opportunities
- Drive distribution gains, new listings and increased product visibility
- Build and deliver compelling Joint Business Plans
- Identify new consumption occasions and opportunities for category growth
- Lead commercial negotiations, promotional planning and investment
- Collaborate across Category, Marketing and Finance to bring ideas to life
This isn't simply about maintaining existing business. It's about challenging what's possible, identifying untapped opportunities and finding new ways to win.
You'll have genuine autonomy, the support of an experienced commercial leader and the opportunity to make a visible impact on a strategically important channel.
Who Are We Looking For?
We're open to backgrounds across drinks, food, snacking, dairy and wider branded FMCG.
You could be an ambitious National Account Executive ready to step up or an established NAM looking for greater ownership.
You'll ideally bring:
- National Account or customer management experience within branded FMCG
- Exposure to Convenience, Forecourts or wider Impulse channels
- Strong commercial acumen, negotiation and relationship-building skills
- Experience driving distribution, customer growth or commercial development
- Confidence influencing stakeholders and challenging existing approaches
- A proactive, curious and entrepreneurial mindset
Experience with SPAR, Co-op, Nisa, One Stop, BP or Shell would be advantageous, but isn't essential.
Above all, we're looking for a growth driver, not simply an account custodian.
Why Tropicana Brands Group?
You'll have the backing of some of the UK's most recognised drinks brands, an established national customer base and significant headroom for growth.
With the freedom to bring new ideas, shape customer strategy and develop your commercial career, this is an opportunity to make a genuine impact.
The brands are established. The relationships are there. Now comes the opportunity to unlock what's next.
Please Apply Now to be considered.
This search is being managed exclusively by Advocate Group on behalf of Tropicana Brands Group. All direct or third-party applications will be forwarded to Advocate Group for processing.
Advocate Group is a leading recruitment partner within the UK FMCG and consumer products sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion or belief, sexual orientation or age. By applying for this role, you agree to our Privacy Policy, which can be found on our website. Please note that Advocate Group is acting as an employment agency in relation to this vacancy.