Unlocking Security: authID's Game-Changing Integration with Zendesk to Combat Call Center Fraud

Seamless Integration for Enhanced Security

DENVER, CO, Nov. 22, 2024 – authID Inc. (Nasdaq: AUID), a leader in biometric identity verification, has announced a groundbreaking integration with Zendesk, a top customer experience platform. This collaboration aims to boost account security and significantly reduce fraud in call centers, a growing concern as businesses adopt a digital-first approach.

The integration combines authID’s Proof and Verified solutions with Zendesk’s comprehensive customer support tools, allowing businesses to enhance security while maintaining exceptional service for users.

The Growing Threat of Account Takeover Fraud

With nearly $13 billion lost to account takeover (ATO) fraud in 2023, it's essential for businesses to implement robust security measures. This partnership allows organizations to deterministically validate customer identities without compromising the user experience.

Key Benefits of the Integration

• Increased Account Security: Moves away from outdated security questions, reducing vulnerability to social engineering.
• Accelerated Authentication: Achieves fast, secure identity verification in under a second.
• Improved User Experience: Utilizes simple selfie verification to eliminate the need for one-time passcodes (OTP).
• Data Privacy Compliance: Aligns with regulations like GDPR, CCPA, and BIPA.
• Easy Integration: Seamlessly integrates with Zendesk to enhance operational efficiency.

Tim Marsden, Senior Director at Zendesk, emphasizes that this integration allows live agents to effectively verify user identities, combating fraud while enhancing customer experience.

Rhon Daguro, CEO of authID, noted that over 100,000 brands rely on Zendesk, making this integration crucial for preventing fraud and driving revenue growth in a secure, compliant manner.

For more information on incorporating authID into your Zendesk environment, click here.

About authID

authID® (Nasdaq: AUID) provides a patented biometric identity platform that enables enterprises to know who’s behind the device for every login and transaction, ensuring security against fraud and cyberattacks.