Public Relations Specialist

We are seeking an experienced Public Relations and Social Media specialist with 5+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the life insurance, annuities, or retirement industry. The focus of this position is media relations and public relations with less of a focus on the social media piece. Must be able to work East Coast hours. Salary is up to 85K with some flex depending on experience and qualifications.

This position is responsible for public relations and social media, primarily for the advisor and This role focuses on managing public relations and social media efforts targeted at advisor and consumer markets. Responsibilities include identifying story opportunities, pitching to media, and promoting critical news through social channels. The ideal candidate has a strategic mindset, strong writing skills, and experience driving impactful media relations and social media campaigns.

Responsibilities:

• Develop and execute media relations and social media strategies to secure high-level placements across print, broadcast, and digital media.
• Coordinate PR and social media activities to ensure consistent messaging across advisor and consumer markets.
• Build and maintain relationships with media contacts and industry stakeholders, particularly in B2C and financial professional sectors.
• Deliver high-quality content, including pitches, press releases, blogs, and social media posts, to engage advisors and consumers in understanding the value of annuities and lifetime income guarantees.
• Share content across multiple channels as part of an omni-channel approach.
• Collaborate cross-functionally to align projects with integrated marketing strategies.
• Manage responses to media inquiries and interview requests.
• Measure the effectiveness of campaigns using KPIs like engagement rates, reach, and sentiment analysis, refining tactics based on performance data.

Qualifications:

• Bachelor’s degree in communications, marketing, or a related field.
• 5+ years of experience in communications, preferably within the insurance/financial services industry.
• Excellent verbal and written communication skills.
• Proven expertise in developing media relations and social media strategies that enhance visibility and engagement.
• Strong collaboration skills and ability to influence stakeholders across teams.
• Highly organized with a focus on timely and accurate project execution.
• Strategic thinker with experience aligning media relations programs to organizational goals.
• Proficient in Microsoft Office (PowerPoint, Word, Excel).
• Detail-oriented self-starter able to work independently and as part of a team.
• Receptive to feedback and committed to ongoing learning and growth as a communicator.