Country Manager - Norway

We are looking for a Norwegian Market Manager to own, build and scale our Norwegian business. This is a full P&L role with responsibility for revenue, marketing efficiency, cost control, player experience and long-term brand positioning in Norway.

You will be leading all local commercial activities and coordinating cross-functional teams (CRM, Content, Affiliates, Product, Tech, VIP and Operations) to ensure we deliver a best-in-class product and experience for Norwegian players.

This role combines strategic ownership with hands-on execution in a fast-moving iGaming scale-up.

What You Will Be Responsible For

You will be accountable for the overall performance and profitability of the Norwegian market, with focus on five core pillars:

1. Market Performance & P&L Ownership

• Own the Norwegian P&L, including revenue, marketing spend, bonuses, payment costs and operational expenses
• Continuously optimise ROI, LTV, CAC and contribution margin
• Set and manage budgets, forecasts and growth targets
• Identify profit leakage and execute improvements across the full funnel

2. Marketing, Acquisition & Affiliates

• Own all acquisition channels for Norway, with a strong focus on affiliate partnerships
• Build and maintain strong relationships with key Norwegian affiliates
• Ensure full market coverage across all major traffic sources
• Identify new commercial opportunities, negotiate deals and improve existing agreements
• Work closely with performance marketing to drive efficient, scalable growth

3. Localisation, CRM & Content

• Ensure all communications, offers, campaigns and content are fully localised for Norwegian players
• Support CRM and Content teams with:
• Campaign ideation
• Local relevance
• Language, tone and cultural fit
• Drive player retention, reactivation and lifetime value through strong localisation

4. Product, Tech & Customer Experience

• Act as the voice of the Norwegian market internally
• Work with Product & Tech to ensure
• Registration flows
• Payments
• UX
• Games portfolio
• Promotions are fully optimised for Norwegian players
• Identify friction, bugs and missing features that impact conversion or player satisfaction
• Constantly benchmark against competitors in Norway

5. VIP, Operations & Player Experience

• Work with VIP and Operations teams to ensure:
• High-value players receive best-in-class treatment
• Payments, withdrawals and support are fast and reliable
• Drive a culture of player trust, loyalty and premium experience

What We Are Looking For

We are looking for a commercially strong, market-driven leader who knows how to grow and monetise an iGaming brand in Norway.

Must-haves

• Minimum 5 years of experience in iGaming, ideally with strong exposure to the Norwegian market
• Experience with P&L ownership, budget management and commercial decision-making
• Strong understanding of: Affiliates
• General understanding: CRM & retention, Bonuses & promotions, Player behaviour, Payments
• Experience working with remote and cross-functional teams

You Are Likely to Be Someone Who

• Is commercially ruthless but player-centric
• Understands how to turn traffic into profitable, loyal players
• Can challenge Product, CRM and Marketing teams with strong market insight
• Is data-driven but also able to make fast, pragmatic decisions
• Has a strong network in the Norwegian iGaming ecosystem