Social Media Manager

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Social Media Manager in Australia. This role is focused on building and scaling a high-impact organic social media presence for a fast-growing consumer wellness brand. You will own the end-to-end social strategy and execution across multiple platforms, transforming content into a powerful engine for engagement, education, and community growth. The position requires a strong mix of creativity, performance mindset, and audience understanding to craft content that resonates and converts. You will collaborate closely with creative teams, founders, influencers, and brand representatives to shape a cohesive and authentic brand voice. A key part of the role involves fostering an active and loyal community across social channels, especially within wellness-focused audiences. This is a hands-on role ideal for someone who thrives in fast-paced, founder-led environments and understands how to turn organic social into measurable business impact. Accountabilities

• Own and execute the organic social media strategy across platforms including Instagram, TikTok, Facebook, and community channels such as Facebook Groups.
• Develop and manage monthly content calendars aligned with product launches, campaigns, promotions, and brand initiatives.
• Publish and optimize content scheduling, ensuring consistency, timing, and performance across all social platforms.
• Build and nurture an engaged online community by actively responding to comments, messages, and customer interactions in a consistent brand voice.
• Collaborate with founders, creative teams, influencers, and UGC creators to produce and distribute compelling social content.
• Repurpose high-performing paid content into organic formats to maximize reach and engagement.
• Track and analyze key performance metrics such as engagement, follower growth, retention, and content virality.
• Identify emerging trends, platform shifts, and viral opportunities to continuously optimize content performance.
• Support live events, brand activations, and content capture opportunities when needed.
• Translate customer stories and brand moments into engaging, high-performing social content.

Requirements

• 3+ years of experience managing social media for DTC, eCommerce, or consumer-facing brands.
• Strong background in women’s wellness, health, beauty, supplements, or lifestyle industries is highly preferred.
• Deep understanding of organic content performance across TikTok, Instagram, and Meta platforms.
• Proven ability to create engaging content based on audience psychology and platform behavior.
• Experience managing online communities and driving engagement is a strong plus.
• Strong organizational skills with the ability to manage multiple content streams and deadlines.
• Comfortable working in a fast-paced, founder-led, and highly iterative environment.
• Strong communication skills and ability to collaborate with creative, marketing, and influencer teams.
• Analytical mindset with the ability to interpret social media KPIs and optimize accordingly.
• Proactive, execution-focused, and highly adaptable to changing trends and priorities.

Benefits

• Remote work flexibility within a global, fast-growing brand environment.
• Opportunity to shape and scale a high-impact organic social media presence.
• Close collaboration with founders, creatives, and influencer networks.
• Exposure to fast-paced DTC growth strategies and performance-driven marketing.
• Creative autonomy in content strategy and community building.
• Dynamic, mission-driven culture focused on wellness and empowerment.
• Opportunity to work on culturally relevant, high-visibility social campaigns.

How Jobgether Works We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.