Senior Product Marketing Manager, AI

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Product Marketing Manager, AI in Estonia. This is a high-impact opportunity to shape how AI-powered capabilities are understood, adopted, and trusted by a global customer base. You will sit at the intersection of product innovation, storytelling, and growth, leading the positioning and go-to-market strategy for advanced AI features embedded across a fast-evolving platform. Working in a fully remote, highly asynchronous environment, you’ll collaborate closely with Product, Engineering, Growth, Sales, and Customer Success to turn complex AI functionality into clear, outcome-driven value. Your success will be measured not just by launches, but by real adoption and customer impact. If you thrive in high-ownership environments and care deeply about clarity, craft, and responsible AI messaging, this role offers strategic visibility and meaningful influence. Accountabilities

• Own and evolve messaging and positioning for AI-powered features, translating complex technical capabilities into clear, differentiated, customer-first narratives.
• Lead adoption-focused go-to-market strategies for AI launches, ensuring activation, education, and measurable product usage — not just announcement visibility.
• Create and oversee high-impact AI-related content across web, in-product surfaces, lifecycle campaigns, sales enablement materials, and launch assets.
• Develop scalable customer education resources such as guides, templates, best practices, and workflow examples that drive confident AI adoption.
• Partner closely with Product and Engineering to stay aligned with roadmap priorities, influence feature development with customer insights, and ensure accurate positioning.
• Enable Sales and Customer Success teams with training, FAQs, demos, and messaging frameworks to communicate AI value responsibly and effectively.
• Champion trustworthy, responsible AI communication by avoiding hype and ensuring clarity, transparency, and measurable outcomes in all messaging.

Requirements

• 5+ years of Product Marketing experience in a high-growth software environment, with strong expertise in messaging, positioning, and go-to-market strategy.
• Exceptional written and editorial skills, with the ability to simplify complex product concepts into compelling, outcome-oriented narratives.
• Demonstrated experience leading cross-functional launches from strategy through execution in collaboration with Product, Growth, Sales, and Customer Success.
• Strong understanding of customer personas, pain points, and how positioning decisions drive adoption, activation, and revenue growth.
• Experience working on AI-powered products or automation-driven features is highly desirable.
• Strategic thinker with a strong sense of ownership, accountability, and comfort operating in a fast-paced, high-expectation environment.
• Fluency in English (C1 level or equivalent), with outstanding asynchronous communication skills suited for a remote-first culture.
• Bonus: Background in growth marketing or experimentation-driven environments.

Benefits

• Competitive salary range of $140,000 – $160,000 USD per year, plus equity.
• Fully remote work — operate from anywhere in the world.
• 35 days of paid time off annually, plus paid sabbatical after 5 years.
• Comprehensive medical coverage (100% for you and your family) or medical reimbursement options where applicable.
• Parental leave for growing families.
• Home office stipend to support your remote setup.
• Learning & development budget to invest in your professional growth.
• Annual bonus potential for eligible roles.
• Biannual, fully paid global company retreats in inspiring international locations.
• U.S.-benchmarked compensation philosophy, regardless of location.

Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.