Social Engagement Manager

Health with Bec has a proven approach that empowers women around the world to break free from dieting struggles. 

This results-driven method is designed for people who feel like they've "tried it all" and are tired of the endless cycle of yo-yo dieting, Bec’s method is driven by an anti-inflammatory and gut healing approach which sets what we do apart from other “weight loss” or healthy eating communities.  

With a deep mission of changing the narrative around weight loss and healthy eating, we've guided thousands of transformative journeys across the globe. 

This role requires a genuine empathy for our audience to drive both their happiness and our business impact, we are a subscription-based model with a huge focus on community engagement and compelling content.  

We are looking for someone to embrace a new challenge and form part of a team of people who are committed to making people’s lives better. We need someone who is passionate about social media, health and wellness.  

The role is responsible for developing and executing strategies to recruit, engage and retain customers throughout their lifecycle journey and be accountable for delivering growth to our business.  

The role is also responsible for producing engaging content that aligns with our tone of voice and that is receptive to our audience and company objectives.  

Within this role, the Social Engagement Manager will be responsible for: 

• Creating and editing engaging and creative content that resonates with Health with Bec’s target audience and aligns with our tone of voice, attitude, personality and brand behaviour to meet our company goals and objectives. 
• Staying up to date with social media trends, challenges and app features to implement strategies that will increase Health with Bec’s follower count and engagement rate across our channels. 
• Creating and maintaining a content calendar and strategy to ensure a consistent posting schedule to keep our community engaged. 
• Planning and scheduling content and brand campaigns, paid strategy, product launches, and events. 
• Reviewing, analysing and reporting on the performance of social media content and EDMs, using data and insights to make informed decisions and improvements. Sharing these insights with the team to optimise future content strategies. 
• Ensuring that all content adheres to the social media platform’s community and social guidelines and best practices. 
• Developing and executing the lifecycle marketing strategy and campaigns to increase engagement and retention of our community. 
• Building and managing comprehensive email and push marketing programs that include triggered and promotional campaigns. 
• Critically analysing user behaviour and developing insights to improve our customer journey and increase retention. 
• Working directly with the customer service team on additional retention programs once basic customer journeys have been established. 
• Continuously identify opportunities to improve the customer journey and increase retention. 
• Providing regular reporting to leadership and executives regarding the lifecycle marketing program’s performance and direct revenue generation for the business. 

YOUR EXPERIENCE: 

The successful candidate for this position must have: 

• Strong experience in lifecycle marketing for ecommerce business (approx 3+ years), with a demonstrated track record of driving customer retention and revenue growth.  
• Ideated, shot, edited and posted content end to end, with clear examples. 
• Demonstrated channel growth across Meta platforms. 
• Proficiency in social media and task management tools. 
• Experience with Photoshop, Adobe Premiere Pro, Canva/Figma, and CapCut 
• Experience working in a Marketing function within a subscription-based company 
• Proficiency in CRM systems, and analytics tools. 
• Strong analytical skills with the ability to derive actionable insights from data. 
• Exceptional problem-solving ability, growth mindset and resilience. 
• Excellent communication and collaboration skills, with a proven ability to work cross-functionally. 

Ability to work full time, remotely.  

HOW TO APPLY:  

If this sounds like your next career move, then please send a short video introducing yourself and why you may be suitable for the role with your resume to olivia@healthwithbec.com 

These applications will remain open until COB Friday 16th May 2025. 

After this time, we will be in touch if you are a successful applicant ready to move through the interview process.