Channel Marketing Manager

Company Description

Ativion is a leader in the EdTech space, focused on delivering a secure and effective digital learning environment for students worldwide. Its flagship solution, StudentKeeper Powered by ContentKeeper, combines advanced web filtering, classroom management, and student well-being tools in a single, intuitive platform. Trusted by over 10 million students across more than 1,300 schools, Ativion delivers market-leading technology that prioritizes data security and privacy. The company’s solutions help educators create safer online experiences while supporting student engagement and well-being.

Job Summary

The Channel Marketing Manager supports strategic partner marketing initiatives that drive partner engagement, enablement, pipeline growth, and revenue impact. Reporting to the VP of Product Marketing Strategy & GTM, this role works closely with Product, Sales, Customer Success, and partner-facing teams to build and execute partner campaigns, develop enablement content and collateral, support executive communications, and manage programs that strengthen relationships with key strategic partners.

This is a highly cross-functional role responsible for translating product and go-to-market priorities into partner-ready messaging, campaigns, content, and programs that help partners successfully position, promote, and sell the company’s solutions.

Functional ResponsibilitiesStrategic Partner Marketing & Programs

• Support marketing programs for strategic partners, including campaign planning, enablement initiatives, executive communications, and partner engagement activities.
• Help develop partner marketing plans aligned to GTM priorities, product launches, regional needs, and revenue objectives.
• Coordinate cross-functional execution of partner programs across Product Marketing, Sales, Channel, Customer Success, and external partner teams.
• Manage timelines, deliverables, approvals, and communications to ensure partner initiatives are delivered on time and with clarity.
• Conduct program reviews and QBRs as warranted by individual partners and report out on ley initiatives and performance in relation to targets.

Partner Campaign Development & Execution

• Build and execute partner-facing and partner-led campaigns that drive awareness, engagement, demand generation, and pipeline growth.
• Develop campaign-in-a-box assets, email copy, landing page content, social posts, webinar materials, sales tools, and promotional content for partners.
• Adapt corporate messaging and campaigns into partner-ready programs that are easy to activate and aligned to partner needs.
• Track campaign performance and provide insights to improve partner engagement, conversion, and ROI.

Partner Enablement & Collateral

• Create and maintain partner enablement materials, including solution briefs, pitch decks, battlecards, campaign guides, messaging frameworks, FAQs, and sales plays.
• Develop joint value props, product positioning, launch messaging, and value propositions into clear, usable partner content.
• Ensure partners have the tools, messaging, and content needed to confidently position solutions with customers and prospects.
• Support the development of partner training materials, launch kits, and go-to-market resources.
• Maintain current materials in partner portal and publish updated materials and campaigns that align with strategic initiatives.
• Conduct webinars, participate in tradeshows, and evangelize Ativion products and services through partner ecosystem.

Executive Communications & Strategic Messaging

• Support executive communications related to partner initiatives, including partner announcements, leadership updates, talking points, presentations, and internal briefings.
• Help craft messaging for strategic partner programs, partner launches, partner events, and executive-level communications.
• Ensure communications are clear, consistent, partner-focused, and aligned with company positioning and GTM strategy.
• Collaborate with leadership and cross-functional stakeholders to prepare materials for partner reviews, business updates, and strategic meetings.

Cross-Functional Collaboration

• Act as a key liaison between Product Marketing, Channel Sales, Regional Marketing, Sales, Customer Success, and partner teams.
• Support alignment between internal teams and external partners to ensure messaging, campaigns, and enablement materials are consistent and actionable.
• Maintain visibility into partner priorities, market needs, and campaign requirements to inform future content and program development.
• Provide clear communication around program status, deliverables, dependencies, and next steps.

Analytics & Reporting

• Track and report on partner marketing campaign performance, content usage, engagement, and key program metrics.
• Provide recommendations to improve partner campaign effectiveness and enablement adoption.
• Maintain organized reporting on partner programs, deliverables, timelines, and outcomes.
• Use data and partner feedback to refine campaigns, collateral, and enablement materials.

Qualifications

• 5+ years of experience in B2B marketing, preferably in channel marketing, partner marketing, product marketing, SaaS, or edtech.
• Strong experience developing partner campaigns, enablement content, collateral, and go-to-market materials.
• Ability to translate product messaging and GTM priorities into clear, partner-ready content.
• Excellent written and verbal communication skills, with experience supporting executive-level communications.
• Strong project management skills with the ability to manage multiple programs, timelines, and stakeholders.
• Experience working cross-functionally with Product, Sales, Channel, Marketing, and Customer Success teams.
• Strong understanding of partner ecosystems, channel sales motions, and partner enablement best practices.
• Ability to balance strategic thinking with hands-on execution.
• Experience using sales and marketing tools such as CRM, marketing automation, partner portals, or campaign management platforms preferred.

Location: UK or US (Remote Working)

Travel Required: 10–15%