Performance Creative Strategist

_Performance Creative Strategist_Function: Creative Strategy | Performance Marketing | Meta Ads

Reports to: Head of Creative

Location: Remote Collaboration

Compensation: £45,000–£55,000 (depending on experience)

Your Mission

Develop and scale high-performing creative systems that drive growth across a portfolio of ambitious DTC brands.

You won't spend your time editing videos or designing ads. Your role is to identify what drives performance, build winning creative strategies, and work with our internal creative team to bring those ideas to life. You'll sit at the intersection of creative, performance marketing, customer psychology, and commercial strategy-helping brands uncover opportunities, improve efficiency, and scale through better creative.

Why This Role Matters

Creative is now the biggest lever in performance marketing.

The brands that win are not simply producing more content-they're building stronger creative systems, better customer insights, and more effective strategic thinking. This role exists to help our clients uncover those opportunities and turn them into scalable growth. You'll be responsible for developing creative strategies that influence millions of impressions, shape customer perception, and directly impact revenue growth across multiple brands.

About Affluent

Affluent is one of the UK's leading e-commerce growth agencies. We help ambitious DTC brands scale through world-class creative strategy, performance marketing, and content systems. Our team has managed over £150 million in Meta ad spend and works with some of the fastest-growing brands in the UK and internationally.

We're building a business known not only for the results we generate, but for the ideas we share. This role will play a key part in making that happen.

Key Responsibilities:Creative Strategy & Planning

• Own creative strategy across a portfolio of 3–4 DTC brands
• Develop customer insights, messaging frameworks, offers, and creative angles
• Identify opportunities to improve performance through stronger creative thinking
• Build testing roadmaps aligned with business objectives
• Translate commercial goals into actionable creative strategies

Ideation & Concept Development

• Lead weekly ideation sessions
• Develop hooks, concepts, scripts, and campaign ideas
• Create clear creative briefs for designers, editors, and creators
• Generate new testing opportunities based on market insights and performance data
• Ensure a consistent pipeline of fresh concepts and creative experiments

Performance Analysis

• Analyse creative performance across Meta and other paid social channels
• Identify patterns, winning themes, and creative opportunities
• Use data and customer feedback to inform future creative decisions
• Continuously refine messaging, offers, and creative frameworks
• Present findings and recommendations internally and externally

Client Strategy & Communication

• Act as the strategic creative lead for assigned accounts
• Lead creative strategy calls and reviews
• Present concepts, insights, and recommendations confidently
• Build trusted relationships with clients and internal stakeholders
• Ensure creative work aligns with both performance goals and brand objectives

Cross-Functional Collaboration

• Work closely with media buyers, designers, editors, and creators
• Ensure creative output aligns with strategic direction
• Maintain high standards across all deliverables
• Support the wider creative team with strategic thinking and best practice

Success Looks Like

Within your first 12 months:

• Assigned brands consistently improve creative performance
• Strong testing systems are operating across all accounts
• Winning concepts are identified and scaled faster
• Clients view you as a trusted strategic partner
• Creative output becomes more predictable, effective, and commercially impactful
• Affluent continues to strengthen its reputation as a leader in performance creative

What We're Looking For:

• 3+ years' experience in creative strategy, performance marketing, growth marketing, or a related role
• Experience working with DTC or e-commerce brands
• Strong understanding of Meta advertising and performance creative
• Proven ability to develop creative concepts, messaging frameworks, and performance-driven creative strategies
• Experience analysing performance data and translating insights into creative recommendations
• Strong understanding of customer psychology and consumer behaviour
• Excellent communication and presentation skills
• Comfortable managing multiple brands and projects simultaneously
• Highly organised with strong attention to detail
• Proactive, commercially minded, and able to work independently
• Experience working within an agency environment is preferred

Bonus Points

• Experience across beauty, fashion, health, wellness, food & beverage, or lifestyle brands
• Direct response copywriting experience
• Experience using AI tools to support research, ideation, and creative workflows

Attitude

You're someone who enjoys solving problems, uncovering insights, and finding new ways to drive growth. You take ownership, think commercially, and care about outcomes more than activity. You're equally comfortable discussing customer psychology, creative concepts, and performance metrics-and you're motivated by the challenge of helping multiple brands grow through better creative.

What You'll Get

• Structured training and development
• Direct access to senior strategists and founders
• Exposure to a diverse portfolio of ambitious DTC brands
• Significant ownership and responsibility
• Hybrid and remote working
• 26 days paid holiday plus public holidays
• Additional day off for your birthday
• Company pension plan
• Work with some of the fastest-growing consumer brands in the market
• Join a high-performance creative team
• Regular workshops, training, and off-sites
• A culture built on ownership, ambition, and continuous improvement

Interested?

If you're passionate about performance marketing, customer psychology, and building creative strategies that drive real business growth, we'd love to hear from you.

Join Affluent and help shape the creative systems behind some of the most ambitious DTC brands in the market.